Principal Consultant
Manish Kumar is a dynamic and growth-focused business leader with over 19 years of proven leadership in driving scalable and profitable ventures across B2C (International & Domestic), B2B (Reselling, Grocery, Energy, Poultry), and D2C Ecommerce sectors. With a rare blend of strategic foresight and hands-on execution, he has successfully led organizations through expansion, transformation, and value creation across diverse markets.
Manish has managed P&L portfolios exceeding ₹800 Crores, led large sales teams of 200+ professionals, and spearheaded multiple startup launches and turnarounds in India and South Asia. His leadership journey spans Ecommerce, Retail, Sourcing, and Technology-driven Business Models, with a consistent record of driving growth and operational excellence.
A strategic thinker and startup ecosystem enabler, Manish played a pivotal role in fundraising efforts for some of India’s most successful digital commerce ventures, contributing to Glow road’s Series B ($21.5 Million) and Shop Up’s Series A & B ($196.5 Million) funding rounds. He is known for his deep understanding of market dynamics, digital commerce ecosystems, and cross-border business development, having worked extensively across India, China, Bangladesh, and Nepal.
In his current consulting role, Manish collaborates with Ecommerce, Retail, and D2C brands to develop omni-channel growth frameworks that integrate Shopify, AI-based cataloging, marketing automation, and data-driven customer engagement. His work focuses on leveraging technology and intelligent analytics to streamline operations, enhance profitability, and achieve sustainable scalability.
CORECOMPETENCIES
• Business Leadership & P&L Management
• Startup Scaling, Fundraising & Strategic Growth
• B2C, B2B & D2C Ecommerce Business Models
• Global Sourcing India, China, Bangladesh, Nepal)
• Digital Marketing (Google Ads, Meta Ads, SEO, SEM)
• Category Management & Marketplace Operations
• Private Label Development
• Cross-Border Trade & Export-Import
• Large Team Leadership (200+Members)
• Offline Retail & B2B Sales Operations
CAREER HIGHLIGHTS
• Led 200+member B2B offline sales teams, achieving ₹800 Cr+ annual revenue run rate.
• Played a key role in fundraising efforts for Glow road Series B ($21.5 Million) and Shop Up Series A and Series B($196.5Million).
• Launched and scaled successful startups across Ecommerce, Retail, and B2B sectors.
• Managed international sourcing for Nordstrom, Crocs, Costco, and Next.
• Delivered growth-focused consulting projects for international B2C and D2C brands.
• Built and scaled private labels (Raasa, Urban Dori, Vero Couture) across multiple categories.
• Authored ‘The A to Z of Ecommerce’ - a practical guide empowering aspiring entrepreneurs.
PUBLICATIONS
Book Publication : The A to Z of Ecommerce: A Modern Playbook
EDUCATION
• MBA – IMT Ghaziabad (2009-2010)
• GMT – NIFT Mumbai (2001-2003)
CERTIFICATIONS
• Digital Marketing Certification – Manipal (2018)
• Prompt Engineering – Udemy
Ecommerce (Trendia.co)/Retail/ D2C (Mugdha.co) Consultant| Bengaluru
• Omni channel Strategy: Built growth frameworks combining Shopify, digital ads, SEO, WhatsApp automation, offline SOPs for predictable ales.
• AI in Retail / E-commerce / Quick Commerce: Used AI for cataloging, sourcing, support and marketing automation to cut costs and boost efficiency.
• Investment and Expansion: Created pitch decks, financial models, franchise playbooks, and loyalty programs to drive scalable growth.
Chief Business Officer (CBO)| Mirraw.com| Mumbai
• Led B2C: cross-border and domestic business operations for fashion and lifestyle products.
• Owned end-to-end P&L, market place strategy, and sales growth targets of a PAT+ve Ecommerce company.
• Managed all functional teams including category, warehouse, catalog, and operations.
Chief Operating Officer (COO)|Blush and Bloom.co.in | Bengaluru
• Directed P&L, marketing, sourcing, and strategy for a B2C: kids & maternity wear omni channel ecommerce brand.
• Led the creation and successful implementation of company-wide growth strategies.
General Manager (GM) - B2B & Offline Sales | Voonik.com (ShopUp.com) | Bengaluru | Bangladesh
• Led B2B businesses in Reselling, Grocery, Poultry, and Energy with full P&L accountability.
• Managed 200+ member B2B offline sales teams driving ₹800Cr+ annual sales.
• Launched two new verticals (Energy & Poultry) from the ground up.
• Delivered cost optimization and achievedCM3 profitability in six months.
Director–Founders’Office|Shop101.com|Mumbai
• Headed Category, Merchandising, and Private Label functions for B2B (Reselling)
• Delivered key growth projects, including reseller and customer retention programs.
Head–Category & Merchandising | Glowroad.com| Bengaluru
• Scaled B2B (Reselling) business from 50 to 30,000 daily orders.
• Led Marketplace, Private Label, Category, and Sourcing teams.
• Built the end-to-end ecommerce platform from scratch.
Senior Manager| Styletag.com| Bengaluru| China
• Led Private Label, Offline Retail Store (kiosk), and major Market place Categories (Ethnic, Western, Home & Lifestyle) for B2C Ecommerce.
• Managed sourcing from India and China; scaled Private Labels via leading market places like Flipkart, Myntra, and Amazon.
• Successfully drove offline retail to break-even within 6 months and implemented data-driven assortment strategies.
Manager– Buying & Sourcing| Fashionandyou.com| Gurgaon
• Headed the Western Wear category for both Private Label and B2C Marketplace.
• Successfully relaunched Kids and Lingerie categories to drive revenue growth.
• Managed P&L, supplier negotiations, and strategic category planning.
Senior Category Manager | Yebhi.com| Gurgaon
• Led Marketplace Operations across Fashion, Electronics, and Home & Living categories.
• On boarded 2,000+ suppliers and managed 10,000+ key stake holders for B2C Ecommerce.
• Owned Private Label and Marketplace category expansion for Ethnic Wear.
Sourcing Manager| Fashionandyou.com| Gurgaon
• Head Private Label: Raasa (Ethnic Wear), Urban Dori (Western & Fusion Wear).
• Managed a comprehensive range of responsibilities including P&L management, Promotion Planning, Supplier On boarding, OTB Planning, T & A Planning, and Price Negotiations.
Senior Manager| Alliance Merchandising (Buying House)| Gurgaon
• Did sourcing of Fashion (Women, Men, Kids) for International Brands like: Nordstrom, Camaieu, Hebbeding etc.
• Did set up a Nordstrom account from scratch.
Manager |Next Sourcing Ltd. (Liaison Office) |Gurgaon
• Over saw factory operations in the National Capital Region (NCR), Delhi, for sourcing purposes.
• Provided training to companies for achieving factory compliance standards.
Manager |East West Inc. (Buying House)| Gurgaon| Nepal
• Served as the Sourcing Head for notable brands including Nordstrom, Crocs, and Costco.
• Conducted sourcing activities from factories across both India and Nepal.
• As the Sourcing Head, successfully procured products across a diverse range of categories including Women's, Men's, Kids', Accessories, and Home & Living items.
